Hi there! My name is Olga and I am the owner of Isol - I must admit, when I first started brainstorming and dreaming about Isol I was very very naive. This is my first venture in the entrepreneur/creative world, and I can admit that I was NOT prepared for it all. All I wanted to do was create pretty things, have an excuse to curate and sell beautiful stationery and call it a day. I quickly learned that there are a lot of other aspects to opening up a business (no way, captain obvious!). I was blindsided to say the least, but one thing is for sure, I have learned and grown SO much throughout this journey.
I will be using this space to write down thoughts, things learned, and maybe even frustations which this entire journey. So let us begin!
5 Things I Have Learned About Opening Up A Stationery Shop
1. This is not like writing a 20 page essay in one day - you can't just wing it
*Having concrete outlines for produtcs, marketing strategy, content creation, etc. are VERY important.
2. Build up all of your social media sites before you launch! Don't be like me, trying to figure out twitter and pinterest 6 months in.
3. YOU HAVE TO MAKE TIME TO REST: For real, don't skip out on this, burnout is closer than you think and resting helps keep it at bay.
4. Invest in good product photography/pictures - you will use these EVERYWHERE, so make sure they showcase your amazing products!
5. Go at your own pace - sounds cliche, but it's true. Some creators/business owners have jobs or children or some may be in school or have the ability to dedicate more time into their craft. Try not to beat yourself up for your circumstances, the important thing is that you enjoy what you do and continue to do it!
